Dynamic Leader Volunteer Management Corporate Sponsorships Proven Fundraiser Budgeting and Expense Control Public Speaking and Media Relations Creative Visionary Innovative Marketing Inspiring Motivator Experienced Negotiator New Business Development Sincere and Honest
PROFESSIONAL EXPERIENCE
CEO, Rodeo Austin, Austin, Texas May 2000 - Present Leadership & Management Lead nationally branded sports marketing and entertainment corporation; $7 million annual budget; 12 full time staff members, 300 temporary employees, 30 collegiate interns and 2,200 volunteers; Orchestrate a 16 day professional sports event with a $45 million economic impact; Catapulted professional sports ranking from #120 to #9 in seven years making it the fastest growing sports event of its kind in North America.
Corporate Negotiating & Sponsorship Sales Personally negotiate 60 corporate sponsorship contracts totaling $1.2 million annually including Dodge, Toyota, Ford Motor Company, Southwest Airlines, Budweiser, Cingular Wireless, Wells Fargo, American Bank of Commerce, HEB and Sonic.Negotiate national television broadcast rights; ESPN, ESPN2, OLN and FOX Sports television viewing audiences exceeding 89 million homes annually.
Capital Campaign & Charitable Fundraising Pioneered long range plan, capital campaign and projects totaling $1.3 million; Champion endowment fundraising and charitable giving program; Raise and award $1.5 million to youth annually including $337,000 in collegiate scholarships.
Marketing & Sales Imagine and execute creative television, radio, print, outdoor and new media campaigns grossing $2 million in annual ticket sales; Spurred 1,550% growth in web based ticket sales within seven years; Elevated event attendance to 315,000 to become the third highest paid attraction in Austin; Revolutionized competitive events department resulting in 739% increase in revenue during tenure; Internationally recognized for innovative marketing concepts.
Public Relations Dynamic speaker addressing audiences as large as 8,000; Corporation’s official on-air spokesperson with extensive television, radio and print media experience.
Sports & Entertainment Produce 16 day professional sporting event involving 500 athletes; International sponsor of three professional athletes; Hire 20 national recording artists and 60 local acts with contracts exceeding $1 million annually; Architect event production, timeline, video, laser, sound and lighting for indoor events attracting 70,000 fans annually.
Division Manager, San Antonio Livestock Exposition, San Antonio, Texas May 1994 - April 2000 Managed Division of 501 (c) 3 non-profit corporation; $1 million annual budget; 135 temporary employees, 50 collegiate interns and 750 volunteers; Generated $250,000 in corporate sponsorships annually; Developed and placed advertising and marketing campaigns; Internationally recognized for initiating innovative education programs resulting in 120% increase in competitive event entries. Undergraduate Instructor, Texas A&M University, College Station, Texas August 1992 - December 1993 Taught undergraduate laboratories in 10 disciplines; Developed curriculum, weekly lecture and review sessions for 600 students, tests and grading.
International Exchange Student, Utrecht, Netherlands May 1987 – August 1987 Lived on a Dutch dairy farm; Employed by Reiks University Veterinary College assisting with surgery, animal care and ambulatory services; Toured European agribusinesses in France, Belgium, Holland and West Germany.
LEADERSHIP ACTIVITIES
2008 Professional Rodeo Cowboys Association National Convention, Corporate Sponsorship Speaker 2007 Professional Rodeo Cowboys Association National Convention, Innovative Marketing Keynote Speaker 2006-2009 Austin Sports Commission, Board of Directors 2006 Association of Rodeo Committees, Innovations and New Media Speaker 2006 Texas Association of Fairs and Expositions, Corporate Sponsorship Speaker 1999-2000 International Association of Fairs & Expositions, Professional Improvement Committee Chairman 1999 San Antonio Livestock Exposition, Scholarship Alumni Charter Member 1999 International Association of Fairs and Expositions, Entry Office of the 21st Century Seminar Speaker 1999 Vocational Ag Science Teachers Association of Texas, Ethics Symposium Speaker 1998-2000 Texas Agricultural Lifetime Leadership Program, Participant Intensive leadership program visiting U.S. Embassy representatives, United States Department of Agriculture officials, national congressmen, commodity representatives, foreign trade and university officials in Washington D.C., New York, Mexico, South Korea, China and Hong Kong 1998-2004 North American Livestock Show and Rodeo Managers Association, Secretary/Treasurer, Vice President, President 1997-2000 South Texas Farm and Ranch Club, Board of Directors, Vice President, President 1995-1997 Texas A&M University Short Course, Steering Committee
AWARDS & HONORS
2009 Texas Association of Fairs and Events - 13 awards including Best Scholarship Progam 2008 Texas Association of Fairs and Events - Professional of the Year 2008 Texas Rising publication by Texas Comptroller of Public Accounts - Article entitled "Lamb Leads the Charge" http://www.texasahead.org/texasrising/tr0805/rodeo.html 2008 Austin American Statesman – Article entitled “Lamb helps Austin Rodeo increase visibility and reach” http://www.austin360.com/recreation/content/recreation/stories/2008/03/0311rodeo.html 2007 Greater Austin Business Awards – Voted #1 Non-Profit Organization in Central Texas 2006 Greater Austin Business Awards – Third Place Education Division (126 nominations) 2006 International Festivals and Events Association - Pinnacle Award in Event Promotions 2006 Austin Advertising Federation - Bronze Addy Award Outdoor Board Flat 2005 Austin Business Journal – Second Place Non-Profit Best Places to Work as voted on by employees 2005 Austin Business Journal – Article entitled “A New Brand” http://orlando.bizjournals.com/albany/salespower/2005/03/28/ 2005 International Association of Fairs and Expositions - First Place Magazine Advertisement, Newsletter, Media Guide/Press Kit 2005 International Festivals and Events Association - Second Place Television Commercial 2004 Mobius Advertising National Award – Best Creative Local Television Campaign 2004 Austin Advertising Federation - Seven Addy Awards for the “Hold On For The Ride” Television, Radio, Outdoor Campaign 2004 International Festivals and Events Association – Pinnacle Awards in Event Promotion, Gold TV, Bronze Promotional Poster 2004 International Association of Fairs and Expositions - First Place Newsletter, Printed Material 2004 Texas Association of Fairs and Expositions - First Place TV, Promotional Poster; Second Place Program/Brochure/Flyer 2003 WPRA/Justin – Third Place Best Footing Award 2002 International Association of Fairs and Expositions – First Place Newsletter 2002 Texas Association of Fairs and Expositions - First Place TV, Radio, Poster, Premium Book, Commercial Exhibit 2001 International Association of Fairs and Expositions – Best Newly Developed Ag Promotion 2000 Professional Agricultural Workers of Texas - Young Leader of the Year 1995 International Association of Fairs and Expositions - First Place Premium List
Texas A&M University, College Station, Texas Bachelor of Science, 1991 GPA 4.0 in Major; Overall GPA 3.78 Magna Cum Laude Highest ranked graduate in College Visited 4 continents, 21 foreign countries/islands and 42 states